Crafting your Innovation &
Growth Playbook
Most Corporate Innovation and growth initiatives fail not because of a lack of ambition but rather because of a lack of STRUCTURE and BUY-IN.
Define your Innovation/Growth Purpose, Vision, and Mission:
↳ Whom should we serve;
↳ What’s our Vision for growth;
↳ How do we measure consistent growth?
Readiness Assessment
▸ What is your vision for innovation?
▸ How ready is your organization to embark on an innovation program?
▸ Is this vision well-distributed, shared, and supported?
Craft, distribute, and maintain the innovation Playbook:
↳ Culture and decision-making process;
↳ Promote and drive change;
↳ Systems, processes, and practices.
Innovation Roadmap
▸ Team Alignment & Performance;
▸ Avoid Product Stagnation & Functions Conflicts;
▸ Short Term Results vs Long term Vision.
Accelerate a cross-functional culture of innovation;
↳ Organization's Key Functions & Value;
↳ Functions Key Roles & Development;
↳ Cross-Functional Collaboration.
Team Development
▸ Are roles and responsibilities clear?
▸ Are roles formally defined, shared, and accepted?
▸ Is it clear how each role should perform and evolve over time?
Product & service unique value proposition:
↳ What Truly Defines Our Value;
↳ How do we Measure Provided Value;
↳ Identify unexpressed customer needs.
Discovering Value
▸ Are our products delivering value?
▸ Are we meeting business goals and fulfilling unexpressed customer needs?
▸ Is each function generating value for the other?
Explore & experiment with new/alternative business models.
↳ Reduce Cost and Increase Value;
↳ Strategic Partnerships & Integrations;
↳ Expanding Current Business Models.
Exploring New Business
▸ How do we increase perceived Value towards products and services?
▸ How do we streamline supply and production?
▸ What new businesses could we generate, initiate, experiment?
Define & distribute a continuous
growth strategy:
↳ Engineer a Desirable Future;
↳ Plan for Alternative Scenarios;
↳ Time & Resource Allocation.
Scenario Planning
▸ How many future scenarios are we able to evaluate?
▸ How should we invest time & resources to grant us a brighter future?
▸ Which skills and technologies shall we leverage, develop, or acquire?— WEEKLY NEWSLETTER
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