I hear you. Neither do I. That's exactly why this is 4 weeks, not 4 months. Each session is built for people who run businesses, not people who study them. If you can block one focused session a week, you're in. And honestly? The leaders who say "I don't have time" are usually the ones spending 40 hours a week in meetings that produce nothing. This gives you back clarity. That saves time.

Also, don’t see this as a program; this is your innovation project. This is your yearly bonus guarantee. Free Team alignment session. Ale B. — GM of a major real estate platform freed 30% of its schedule thanks to the program.

The program has 4 sessions of live 2.5h strategy sessions. Around 10 Hours of self-paced content divided into micro learning sessions (less than 15 min).

The total recommended time commitment is 2h per Week + 2.5h of Review. So a total of around 20-25h.

PS. FYI, most of the participants actually engage more than that because they love the challenge;

Most programs choose a lane. They either teach you theory or tools.

This does neither. You work on your actual design challenge — your vision, your team, your value chain. Through the lens of the 5 capabilities AI can't replace. You don't get a certificate. You get a plan you've already started executing.

By the end of the program, you have a design leadership project capable of generating measurable business impact.

No. AI is the context, not the curriculum. Every design tool is adding AI. That's not what makes you irreplaceable. This is about the human design leadership capabilities that become more valuable as AI handles generation — judgment, vision, team-building, and knowing when craft matters and when strategy matters more.

We embed the use of AI in practical functions and activities you learn by doing, not by watching. You will also build your own AI tools and agents. But only the ones you actually need.

If you're a Design Lead, Creative Director, Head of UX, or Brand Lead responsible for teams and outcomes — yes. It doesn't matter if you're in tech, fashion, retail, or finance. What matters is that you lead through design and need to prove its value beyond the work itself. This is built for Design Leaders who want to make better decisions faster, lead cross-functional teams through ambiguity, and build something that doesn't stop at the deliverable.

These are the skills that make you Irreplaceable. Whether you design for a startup or a global brand.

Four AI-powered frameworks that you can deploy on any future design project.

1. Clarify your design vision, mission, and purpose. So you can confidently sell your initiative, align your team and stakeholders around a clear design direction. This makes you undeniable.
2. Craft a future-proof design strategy. A framework to evaluate multiple paths, identify where design has the most leverage, and engineer a roadmap that survives org changes. This makes you antifragile — flexible and fast when conditions shift.
3. Build your ideal design team model. The future is agentic and AI-augmented. Learn to leverage AI outputs with human design judgment and adaptation. This makes you a multiplier — doing more with less.
4. Build a value delivery system for design tied to actual business outcomes. You know exactly where design creates value and where it gets diluted. This makes you sharp — specific on metrics, specific on actions.

These aren't slides. These aren't frameworks you "might use someday." They're practices you build during the program, on your challenge, ready to implement the Monday after we finish.

This is the most common fear in L&D — and exactly why this program works. Every single week produces a deliverable that belongs to the company. A strategic framework. A team model. A value map. If a team member leaves, the thinking stays. The structure stays. You're not only funding someone's personal growth. You're funding business infrastructure that's built by your best people. This actually makes the program scalable. We can also run it in parallel teams.

Let's put it in perspective. This fits inside most training budgets without procurement or committee approval. Now compare it to a 2-day offsite that yields a nice dinner but produces zero actionable output. Or a conference ticket that produces LinkedIn posts. This produces 4 weeks of structured strategic work tied to your actual business. The ROI case writes itself — and if you need help making it internally, we'll help you build it.

Let me help you do the math: If the project idea has the ability to produce a 10% revenue impact on your bottom line, what's that worth? For a $10M business, that's $1M. The program is not priced at $1M — though maybe it should be.

Fair question. Here's what you should know: I’m Gianluca Cinquepalmi. I've spent 25 years building creative leadership and innovation teams and projects at Microsoft, American Express, Disney, Toyota, Chanel, Four Seasons, Unilever, and many others.

Two bestselling books on the subject. Former Chair of the Communication Arts department and Professor of Business Design, Branding, and UX at SCAD Hong Kong. Managing Director of 1.618 Studio, an Award-Winning Business Design and innovation studio based in Hong Kong and Milan.

I'm a scholar but not a theorist. I've had the privilege of sitting in the rooms where these decisions get made, and I've built the systems that make them work.

I’ll not lecture you and your team, I’ll facilitate (accelerate) the process and share experience. We will also invite field experts (best-in-class practitioners) to share their views and insights into tech evolution. Especially since AI is constantly evolving.

Yes — and you probably should. The best results happen when a leader goes through this with 2–3 key people from their team. Why? Because you're not just learning concepts — you're building real strategic assets together. When your team is in the room, alignment happens in real-time instead of you going back and trying to "cascade" what you learned. That never works. We offer team packages for exactly this reason.

You don't get dropped. After the program, you get access to our community of leaders going through the same transformation.

You get follow-up touch points to keep momentum. And when you're ready to go deeper — whether that's advisory, workshops for your wider team, or our full ecosystem — the door is open. But here's the real answer: after 4 weeks, you'll have built enough structure and clarity to keep going on your own. That's the whole point.

Realistically, you might need to work on approvals, refinement, and a couple of experiments to fully deploy your project. We offer biweekly office hours and quarterly cohort meetups to maintain momentum.

Deciding what matters, making trade-offs, and owning the outcome. AI can inform decisions. It can't make the call.

Generating new options, learning fast, and responding to change. AI can optimize what exists. It can't imagine what doesn't.

Aligning people, building trust, and creating clarity. AI can draft the message. It can't read the room.

Finding the real problem, testing assumptions, and connecting the dots. AI can process data. It can't ask the right question.

Deciding what matters, making trade-offs, and owning the outcome. AI can inform decisions. It can't make the call.